Corporate Blogs: the Realities and Purpose »

A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer’s corporate blog. Not wanting to throw cold water on his hopes, I kept silent. But Dell’s blog is not my concept of a contemporary transparent and open interface with customers. Rather, it is more [...]

No Such Thing As A Secret »

If you’ve ever wondered whether a blog can become a money making venture, I suggest you read the story of Dr. Arnold Kim and his blog, MacRumors, in today’s New York Times.
There is a proliferation of blogs devoted to finding out and revealing secrets about companies and organizations. MacRumors is one that is devoted [...]