When we consider what defines leadership, we often think about words - how well a CEO or executive can concisely, credibly and clearly articulate the vision and value of his or her organization. The way a leader uses words to express thoughts and get attention is critical.
There is another element, often overlooked, that works [...]

The Media Savvy Leader: Visibility, Influence and Results in a Competitive World is a new book for executives and top leaders of organizations - by author, media strategist and journalist David Henderson - on how to shape information and reputation about themselves and their companies in the Internet age to achieve brand image leadership.
Conventional methods [...]