Praise

Praise for The Media Savvy Leader and David Henderson

In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won’t be pretty.
– Mark Cuban. Billionaire Entrepreneur, Chairman of HDNet Television, and Owner of the Dallas Mavericks

Among the attributes of leadership, the ability to communicate clearly has never been more important that it is today. If you want to become a more effective communicator, David Henderson has the experience and the skills to help.
– Dan Rather. Television News Anchor and Journalist

David Henderson knows what we journalists know: the more that news and information saturate our society, the more savvy and discriminating the media and their audiences become. An executive wanting to communicate effectively must be honest and real. David’s got the skill, the experience, and the instincts to help you find your authentic voice.
– Lisa Mullins. Anchor, Public Radio International/BBC’s The World

To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details—in an easy-to-digest manner—how to do so, and to thine own self be true.
– Ted Leonsis. Vice Chairman Emeritus of AOL and Owner of Washington Capitals

Great advice and a much-needed reality check for anyone who works with the media. Follow David’s guidelines and save yourself a lot of time and energy.
– Jean Cochran. Morning Edition, National Public Radio

David Henderson shares insight and real-life examples to help executives get media attention and communicate the vision of their organizations. Most PR ‘experts’ do it one way. David’s techniques are different and get results.
– Gary Shapiro. CEO of Consumer Electronics Association