The highly respected Jack O’Dwyer’s PR Newsletter, online and print, has reviewed my new book, “The Media Savvy Leader: Visibility, Influence and Leadership in a Competitive World” -
Emmy Award-winning former CBS Network News correspondent David Henderson has written a timely book for CEOs and communications pros on how to tap into the tremendous power of [...]

Billionaire entrepreneur Mark Cuban makes it clear about the importance of knowing how to use the Internet to communicate, to engage in conversations with audiences, and to build brand awareness and value. Cuban, is owner of HDNet, the high definition cable television network, and the Dallas Mavericks, among other ventures.
The Internet has been an essential [...]

Here’s a recent interview about my new book, The Media Savvy Leader, with Nick Hetcher. It’s a lot of fun to chat with Nick, who has interviewed some of the biggest names in the Internet and business/entrepreneur world.
Check out Nick’s website – www.Audio4U.net. He is also the creator of the fun www.TwitterBreak.com.
Click here to [...]

A review by Richard R. Blake of The Media Savvy Leader for the Midwest Book Review:
 
The Media Savvy Leader by David Henderson
By Richard R Blake
Media Communications that Enhance Competitive Positioning and Brand Awareness
David Henderson, veteran communications strategist, provides “a candid look at why some leaders are high-profile media stars and titans of industry who generate [...]

During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, The Media Savvy Leader, I found that not many corporate leaders are exchanging high-5s over the performance of even the largest global public relations agencies.
While agencies today, whether advertising or PR, charge hefty fees, many have [...]