A review by Richard R. Blake of The Media Savvy Leader for the Midwest Book Review:
 
The Media Savvy Leader by David Henderson
By Richard R Blake
Media Communications that Enhance Competitive Positioning and Brand Awareness
David Henderson, veteran communications strategist, provides “a candid look at why some leaders are high-profile media stars and titans of industry who generate [...]

During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, The Media Savvy Leader, I found that not many corporate leaders are exchanging high-5s over the performance of even the largest global public relations agencies.
While agencies today, whether advertising or PR, charge hefty fees, many have [...]

The Media Savvy Leader: Visibility, Influence and Results in a Competitive World is a new book for executives and top leaders of organizations - by author, media strategist and journalist David Henderson - on how to shape information and reputation about themselves and their companies in the Internet age to achieve brand image leadership.
Conventional methods [...]

A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer’s corporate blog. Not wanting to throw cold water on his hopes, I kept silent. But Dell’s blog is not my concept of a contemporary transparent and open interface with customers. Rather, it is more [...]

The days are mostly dead and gone of PR as a fluffy department in an organization’s back office that just wrote press releases and took long lunches. Savvy strategic communications in today’s dynamic and interactive new media world has become more accountable and is expected to deliver impressive results. Yet one dusty vestige of that [...]