During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, The Media Savvy Leader, I found that not many corporate leaders are exchanging high-5s over the performance of even the largest global public relations agencies.
While agencies today, whether advertising or PR, charge hefty fees, many have [...]

The recent accouncement by the Christian Science Monitor that it would cease printing a paper edition and concentrate online is simply another sign that traditional mainstream journalism is crumbling. It’s one subject covered extensively in my new book, The Media Savvy Leader, to be published in early January.
It’s easy to see where the Monitor is [...]

There is an unfortunate yet growing disconnect developing between corporate America, and the potentially effective opportunities for enhanced online communications offered by the innovative Web 2.0 movement. In short, the dots are not getting connected to demonstrate how the new technology of Web 2.0 can benefit business and organizations.
As a result, new developments, such as [...]

The Presidential campaign in the United States is going to be won this year by public speaking skills, and the ability to deliver clear, simple-to-understand and crisp messages. The race ultimately is not debate over the economy, healthcare, terrorism, Iraq, or any other issue, I believe, but who can best deliver messages that resonate most [...]

The Media Savvy Leader: Visibility, Influence and Results in a Competitive World is a new book for executives and top leaders of organizations - by author, media strategist and journalist David Henderson - on how to shape information and reputation about themselves and their companies in the Internet age to achieve brand image leadership.
Conventional methods [...]