Twitter, the popular online mini-blogging service, is in serious, deep PR trouble that has the potential of cratering the online company’s value. It is all self-inflicted, I believe, due to its own arrogance and lack of respect or understanding for transparency and openness.
I just returned home to D.C. after a series of lectures and consultations [...]

The Media Savvy Leader: Visibility, Influence and Results in a Competitive World is a new book for executives and top leaders of organizations – by author, media strategist and journalist David Henderson – on how to shape information and reputation about themselves and their companies in the Internet age to achieve brand image leadership.
Conventional methods [...]

As I have detailed in my new book – The Media Savvy Leader – “The once-effective support structure for executives and leaders—such as public relations, marketing, and advertising agencies—has been shockingly slow to learn the new and ever-changing trends of how to use the Internet.”
“Shockingly” is somewhat of an understatement.
A young professional woman with an [...]

A business acquaintance was telling me that he hoped his company might emulate the style of Dell Computer’s corporate blog. Not wanting to throw cold water on his hopes, I kept silent. But Dell’s blog is not my concept of a contemporary transparent and open interface with customers. Rather, it is more [...]